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Activities, techniques and methods of “Web Promotion”:
In a general sense, web promotion, as well as promoting traditional, is a form of communication that involves several elements like: 1) the issuer (who has a message for achieving certain goals), 2) the recipient (who receives the message from the issuer), 3) the message (information to be transmitted) and 4) the means (ie, the channels through which the message will reach the sender to the receiver) to be the primary objective of the promotion (web or traditional), the cause or induce a change in beliefs, feelings and / or knowledge of your target audience.
Therefore, and for not being reinvented the wheel or rediscovering the wheel, it is advisable to use the process of promoting the traditional time to plan and implement a campaign of “web promotion”. This process includes a series of five steps (which would summarize all the activities, techniques and methods of web promotion), which are explained in detail below:
Determination of the objectives of the Promotion Web:
The first step is to determine exactly what they want to achieve by implementing a web promotion campaign, including: Attracting visitors to the site to correct: 1) sell any product or service, 2) ensuring that information about any topic, 3) encourage them to be part of a virtual community, etc. ¡Business are business!

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In this sense (and for the reasons given), this article responds to two important questions: 1) What is the promotion or how the web could define? and 2) How to implement an effective campaign website on the Internet?
Definition of “Web Promotion”:
Web promotion is the set of activities, techniques and methods used to induce the audience to enter, browse, or visit the Web site that seeks to promote.
It is worth briefly explaining the difference between what is advocacy and what is web promotion on the Internet. The web promotion used to attract the right visitors to the site, either to disseminate certain information to provide products and services, etc. … Instead, Internet use in promoting this environment as one of its options for promoting products and / or services that are usually already being promoted in a traditional manner, for example, personal selling, advertising on television, radio and newspapers, sales promotion, etc. ¡Business are business!

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How would three renowned authors (Stanton, Etzel and Walker), “A web site without visitors is a waste of money. Equally ineffective is a website visitors without sound. However, despite these caveats, the facts show that the two situations are a sad reality facing the majority of websites. This is because many Internet entrepreneurs (whether they be individuals, companies or organizations) believe that thinking just put a website online that will get the sales or visitors begin to arrive in huge quantities … And this is a misconception that it is totally unrealistic!
It is therefore very important for all entrepreneurs in the internet and why not, also an expert on markets, which is known in the web promotion and what are the activities, techniques and methods that can be used to promote a website on the Internet. Because the success of an initiative on the Web (either own or your company or organization where you work), it is essential to implement a web promotion campaign with the aim of attracting the right visitors, ie those that actually might be interested in the information provided or the products and / or services offered. ¡Business are business!

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Request quotes with deadlines and conditions of sale. If possible, quote the same item 2 or 3 companies.
Determine the budget needed to meet the sales promotion campaign, adjusting to the margins of the product.
Crossing received contributions to the budget that is available to start making decisions about the items to be purchased.
Make decisions about items that will become the gifts of the company.
Define the supplier will supply the items or, depending on prices, quality, reliability of supplier, delivery terms, delivery times, and so on.
Determine in advance how will distribute promotional gifts, or how they will reach the target in the right place at the right time.
Types of Promotional Gifts
The options of promotional gifts are varied, as will be seen below in an interesting classification of product ranges:
Office equipment: computer accessories (mice, removable disks, pads), desk accessories (calculators, letter openers, ashtrays), writing material (pens, pencils, markers or cases with a combination of the above).
Sound Radios, headsets, consumer electronics.
Weather and climate: desk clocks, travel clocks, weather stations.
Tools: Flashlights, boxes and boxes of tools, laser pointers, accessories for the car.
Entertainment: Articles adventure (compasses, flashlights, knives), games and toys (stuffed animals, crayons, board games).
Home: Decoration and bar and table accessories (corkscrew, cooking utensils).
Travel: travel bags, backpacks, briefcases, umbrellas.
Personal care: manicure set.
Fashion: T-shirts, ties, accessories (watches, key chains, belts).
As can be seen from this list, the options of promotional gifts are varied, but one must remember at all times, that they contribute to achieving the desired objectives, they must: 1) (for supply) to be perceived as valuable or significant and 2) (after receipt) to be valued and appreciated by the audience.

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What should be considered for the Planning of Promotional Gifts?
As stated above, the promotional gifts are a tool of sales promotion that is used to achieve specific goals for immediate or very short term, therefore, must be included in the plan of sales promotion.
In that sense, there are at least eleven points should be considered when planning promotional gifts:
Clearly identify the goals they want to achieve with freebies (increase sales, to get recommendations or referrals).
Elect or select the exact target audience that is going to lead the freebies (intermediaries, business users, consumers, professionals and opinion leaders).
Determine the year in which to use promotional gifts as a tool of sales promotion and the duration that each campaign will have.
Investigate or determine which items can be recovered and / or appreciated by the audience.
Make a list of items that best fit 1) to the goals they want to achieve and 2) what the target audience can appreciate and value.

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